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PRJKT is an independent design practice helping eCommerce brands solve problems, test ideas, and grow through strategic design and collaboration.
Advisory, not agency.
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- eCommerce platforms are productised.
- In an AI-driven, low-code world, every store has the same rich feature set.
- When the tools are the same, experience sets you apart.
- Value has shifted from building tech → shaping product, story, and journey.
- Good design bridges creative vision and technical implementation.
- Great eCommerce seamlessly connects brand, technology, and customer.
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Over a decade of D2C design experience.
Founded Fostr (a leading Shopify agency acquired by IDHL in 2021).
Helped scale five hyper-growth D2C brands.
That experience shaped the methods behind PRJKT: a collaborative, outcome-focused approach grounded in Design Thinking, Lean UX, and Design Sprints. We work through Foundation (strategy) and Design (validation) sprints, aligning brand, technology, and experience. These frameworks now guide our advisory work with a small number of eCommerce clients each year.
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- Strategic Design Advisory: Focus on clarity, alignment, and measurable growth — not just deliverables.
- Framework-Driven Process: Apply methods grounded in Design Thinking, Lean UX, and Design Sprints.
- Experience-Led Expertise: Over a decade designing for hypergrowth D2C brands.
- Systematic Improvement: Build capability so you don’t need us after 12 months.
- Design as Differentiator: Combine taste, aesthetics, and technical execution to create distinct, ownable experiences.
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Our engagement model is built around clarity and momentum. Each phase focuses on solving real problems, testing ideas, and aligning teams toward shared goals.
- Foundation Sprint: Find the right problem to solve.
- Design Sprint: Prototype and test ideas quickly.
- Office Hours: Fractional design leadership to support teams and build capability.
- Development Support: Connect with trusted dev partners.
- Partnership Model: Optional revenue share based on agreed KPIs.
PRJKT applies open frameworks including Design Thinking, Lean UX, and Design Sprints. These are widely used, non-proprietary methods refined through direct project experience.
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- Bridge the Gap: Align design with brand intent. Improve storytelling. Create cohesive experiences.
- Metrics that Matter: Increase conversion. Lift AOV. Reduce bounce. Boost retention.
- Customer Journey: Reduce friction across the purchase flow. Improve navigation. Optimise for mobile. Strengthen post-purchase.
- New Features: Product page redesign. Customer support flow. Retention and loyalty programs. Subscription model development.
- Ways of Working: Design systems. Support collaboration. Speed up decisions. Embed design thinking.
- Move Fast: Prototype ideas. Test with users. Validate MVPs. Prioritise next steps.
- Stand Out in a Templated World: Craft unique experiences. Focus on the details that set your store apart. Seamlessly connect brand, technology, and customer.
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PRJKT is the independent design practice of Ryan Foster, founder of Fostr (acquired by IDHL in 2021).
We specialise in experience design, product strategy, and design leadership. Exploring new ways of working with AI and emerging tools: building GPTs, testing ideas, and designing smarter.
We work with a few clients each year — by design.
Ryan Foster on LinkedIn 👋
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This playbook reflects the professional experience of Ryan Foster, including work completed while founding and leading Fostr (2009–2023).